Christopher Longoria brings talent and an excellent palate to the bar at 1760. His cocktails expand on the Nob Hill neighborhood restaurant’s modern, ingredient-driven concept, giving each cocktail a taste and balance that pairs well with diner or great on its own. “My philosophy is to keep things fresh and approachable,” Longoria says. “I’m looking to create interesting, balanced, flavorful cocktails with familiar ingredients without relying on trends.”
Longoria looks at seasonality when developing his menu and taps into the culinary side of making cocktails, utilizing fresh fruit and vegetables, spices and herbs. Outside of the drinks, Longoria also directs his attention towards a comfortable and soulful atmosphere by accommodating the lights and selecting the night’s music. “It’s important that guests have a full experience at 1760, and that doesn’t just include the food and drink,” says Longoria. When sitting at the bar with Longoria, he encourages guests to try something new. Be it a concoction made with an unexpected spice or a new perspective on a familiar herb.
With a MFA in poetry, the published poet came into the world of bartending after hosting a party at a local watering hole piqued his interest. “The owner gave me a shot behind the bar and I built myself up through long nights, studying on the side, and, of course, tasting,” he says. His first foray behind the bar was at Rohan Lounge in San Francisco where he served as a bartender and eventually manager. It was there that he earned the honor of “Best Bartender to Confess Your Sins to” by the Bay Guardian in 2007 before joining Farmer Brown as assistant general manager. Prior to 1760, Longoria oversaw the cocktail program at Aziza restaurant, creating drinks that complemented the Michelin star-rated Moroccan cuisine. He has been featured on Michael Mina’s “Cook Taste Eat” program, showcasing his hand-crafted cocktails, one of which was chosen as Food & Wine magazine’s “Best 50 Cocktails in the Country.” In 2014 his 1760 cocktail was named one of the “50 Cocktails to Try Before You Die” by Camper English for 7x7 magazine, and he was recently named one of 2015's "Bar Stars" by the San Francisco Chronicle.
The native Texan has called San Francisco home for more than a decade. Because his work life is so social, he is more involved in personal activities in his spare time, such as reading and studying music to philosophy, poetry to culinary developments within the industry. “I feel that a barman needs to have a worldly awareness and be well-rounded to best connect with guests,” he says.